South by Southwest
Mobile Chatbot, 2017
South by Southwest (SXSW) is an annual conference and festival celebrating the convergence of the interactive, film, and music industries. In 2017, SXSW challenged Eventbase to incorporate AI technology into the official SXSW GO mobile app to further enhance user experience. The result is Abby, an in-app chatbot that helps attendees navigate SXSW, find out what’s happening, and get real-time answers to FAQs. I worked closely with our developers to ensure the bot worked seamlessly within the existing app, and designed the interface to be simple, intuitive, and true to the SXSW voice and brand.